29
Sep

Talend Webinars: 5000 and counting

log_webinar.jpg5000 and counting… this is the number of registrants to the 52 webinars Talend has organized so far, in 3 languages and many different time zones.  The themes were varied: ETL, migration, SOA, cleansing, real-time, SAP, etc.

When we launched our webinar program in early 2008, we knew there was demand out there.  We were proven right.  The recipe for success here is important: provide actual content, not just a marketing pitch.  During these sessions and depending on the theme, attendees discover one of the dimensions of data integration, its challenges, and how open source can solve the equation.  This is illustrated with live demos of concrete use cases.  A proof that content is deemed valuable: attendees come back to attend other themes (20% of repeat attendees).

Interested?  Check our upcoming Webinars calendar.  We are in the process of adding dates and subjects for Q4 - so if you don’t find the theme you are looking for just now, bookmark the page and come back to check later.

Yves

PS: another reason for the success of these webinars is the flawless way they are organized - thanks to a great group of presenters: Fabrice, Cedric, Christophe, Vincent, Thomas, Parham… and to the marketing team that organizes these sessions and make them run smoothly: Cecile, Marion, Clarisse, Jynel…

19
Sep

Is this all Marketing and no Substance?

Stephen Swoyer wrote a long piece in Enterprise Systems Journal in which has asked marketing folks for SAS and IBM what they think of Talend’s marketing message.  Unsurprisingly, they don’t agree with our claims that legacy data integration tools are - legacy.  Their story is - basically - that they have 20 years of experience and hence master the technology better.  Whereas us new players, the new kids on the block, all we can do is flex our marketing muscles.

This article was actually already commented at length by Vincent McBurney and Loraine Lawson and I left comments to both posts, but I though I would summarize here a few important points.

1. The FUD is actually not on the side Vincent eludes to.  We speak the truth, they don’t (and I am completely objective here, of course).  No, seriously - have you heard the anti-open source commonplaces that proprietary vendors sales reps feed to their clients?  It’s pathetic.  “With open source you get what you pay for - nothing” - “It’s developed by volunteers on their spare time” - “Don’t expect anyone to support you” (that’s a good one: have you tried to call IBM’s tech support?)

2. You don’t need to have 20 years of legacy to build good software.  Lots of new technologies are emerging and taking over legacy stuff, all the time.  Otherwise we would still be stuck with VT100’s running against AIX machines.  Or pagers.  I’ll grant you this - brand new technology can be rough around the edges.  But after 2 years of availability, 1.7 million lifetime downloads, 100,000 active users - Talend has made its case.  What’s important there is to know what customers need, not how the first version was developed 20 years ago.  And here, the open source model beats the proprietary one any day.

Something else that’s different between the “new guys” and the “old guys” is that we don’t have sales guys driving Ferraris (although a few drive BMWs… they are sales guys after all!) and we don’t buy billboards in airports or full pages in the NYT that say “999,999 of the Fortune 1,000,000 run Talend”.  We keep our operational expenses down, and don’t need to make users pay for lavish sales and marketing expenses.

But at the end of the day, do users pick the products that work the best for them, or do they listen to the best lying sales rep?  The former, I hope.

Yves

19
Sep

Talend kicks off a Discovery Roadshow

talend_bus_sm.jpgThe best way to demonstrate to our potential users the value that Talend’s technology can bring to them is to have them try it themselves.  So we are getting on the road and organizing a series of free technical workshops in a number of cities in France, Switzerland and Belgium.

During 3 hours the participants to the workshops will receive complimentary training on Talend Open Studio - and at the end of the workshop they will leave with a USB key containing the data integration jobs they have developed.

Check out the calendar and sign up now!

Next year, we’ll be taking this concept to other countries and continents (we have also been running several workshops in Germany, which have been very successful).

Yves

PS: no we won’t be traveling on a bus, and workshops will take place in hotels or executive offices.  But still, the bus picture is fun!

15
Sep

Of Free Chromium and Protons

Two topics you couldn’t avoid last week relate to open source.  One is Google’s launch of Chrome, its own Web browser. The other is the news that CERN started up the LHC (Large Hadron Collider).

Last week, Google unveiled its new browser with a cartoon book campaign. In the days following the announcement comments focused on Google’s intentions - both stated and unstated and - and the first harsh critiques hit.

To me, the most interesting point is Google’s recognition of open source, not only as the best way of distributing and improving software, but also as a security guarantee for users - it integrates a privacy mode and a blacklist-based blocking feature of phishing and malware sites).  Based on open source Chromium, Google Chrome - available free - includes a new engine for loading interactive JavaScript code, called V8.

“We owe a great debt to many open source projects, and we’re committed to continuing on their path,” Sundar Pichai, VP of Product Management and Linus Upson, Engineering Director commented on Google’s blog. “We’ve used components from Apple’s WebKit and Mozilla’s Firefox, among others — and in that spirit, we are making all of our code open source as well. We hope to collaborate with the entire community to help drive the web forward.”

This new competition, or - co-opetition - can only benefit end users.  According to John Lilly, CEO of Mozilla, “Competition often results in innovation of one sort or another - in the browser you can see that this is true in spades this year, with huge JavaScript performance increases, security process advances, and user interface breakthroughs. I’d expect that to continue now that Google has thrown their hat in the ring.”

* * *

At 10:30 a.m. last Wednesday (September 10th, CERN time) a small white ball appeared on the screen, unleashing thunderous applause in CERN’s control center.  The world’s largest particle accelerator - the LHC, fruit of a world-wide scientific collaboration and 25 years of research - delivered its first data.

Wednesday marked the beginning of an enthralling new scientific adventure, aimed at answering crucial questions in the field of particle physics.  Each year, it will produce 15 petabytes (15 million gigabytes) of data - the equivalent of a stack of CDs 20 km high!

To help scientists around the world (approximately 7000 physicists) consult and analyze the data, CERN developed the Worldwide LHC Computing Grid, called LCG whose size is without precedent.  Comprising more than 10,000 computers all over the world and approximately 70,000 processors, the grid’s purpose is to share the computing power and the storage capacity of hundreds of computer centers in the world to handle the data produced by the LHC.  It functions under a version of Linux called “Scientific Linux” which is compatible with Red Hat at the binary level and whose core was modified by CERN.

This is further proof that open source technologies compete primarily with proprietary solutions, not only in terms of performance, but above all in reliability and security.
These two events should convince the most skeptical that yes, open source has a future.  I’ll go even further - open source IS the future.

Bertrand





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